I worked at software company, Zywave, creating engaging social graphics, dynamic comparison charts, comprehensive infographics, and delivering unique design perspectives to the marketing team. During this time I utilized a keen understanding of the brand’s aesthetics and market trends to enhance the company’s visual presence.
LinkedIn Graphics
Creating Zywave's social graphics involved seamlessly blending corporate professionalism with creative innovation. Ensuring a cohesive aesthetic across all posts, I incorporated a diverse range of elements from the brand's visual identity for variety within the LinkedIn profile. By employing photos I created for a more direct connection to the message, and vector graphics to maintain an element of ambiguity and imagination.
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/747de565-0265-453d-a61d-a395d558ec1e_rw_1920.jpg?h=61de30264b8fca978efdef77cc87128d)
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/b191dd38-4dd9-4536-b914-1d278ad16a85_rw_1920.jpg?h=30eab8079e210ea1670dd57b375af2e1)
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/995fef0f-e14b-460d-903c-f39311583a7a_rw_1200.gif?h=9ab720db18390bd74b6dc5da09622d42)
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/a0d46657-71fb-48b4-b825-ba0d39ea40be_rw_1200.gif?h=a439848746574876e2054f071451fab9)
Advertisements
At Zywave, I developed numerous digital advertisements, tailoring them to various sizes for diverse online platforms and marketing environments. Prioritizing simplicity and readability, I opted for minimal graphics and employed strategic typesetting.
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/5f95c008-05f2-451b-8c6e-c6c7f196a79b_rw_3840.jpg?h=27ff21cf277c0244fbc305a75cbf9fbc)
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/c55037c8-f647-4473-9bb8-c87a3d99e335_rw_1920.jpg?h=72f6eaf83a42d4795cc43e474dd74143)
Infographics and comparison charts
Info sheets presented a unique set of challenges. I had to organize information innovative to stay within the constraints of a single sheet or minimal pages. Utilizing Zywave's "Deep Sea Blue" as an accent against a white backdrop, and incorporating the primary color palette to emphasize crucial details like subheaders and block quotes, became a staple in my infographic designs.
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/4384e9d6-ef52-4336-9bb8-2cabb87f0511_rw_3840.jpg?h=21bda29bbb9b63d46bdefd8c5480b394)
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/cf4af9ae-4be5-47fe-b87b-cbe5019e8b05_rw_1920.jpg?h=ca9820b4185286cb5cca74db57aaa420)
Microsoft Teams Backgrounds
This was a special project at Zywave as we approached the end of the year and the holiday season. Tasked with designing backgrounds for the company's Microsoft Teams account, I crafted three corporate layouts featuring Zywave imagery and two seasonal options set in fall and winter, aimed at instilling holiday cheer among the company's employees.
![](https://cdn.myportfolio.com/52d71daa-d95c-4718-8b69-138b267ddc7c/762a4ebc-a813-407c-adba-9ecbf737c701_rw_3840.jpg?h=39cd69939ca168fda4cdfcf1faa76fd5)